OZOP Energy Solutions, Inc. Highlights Southern California Market Entry Through Tenace Consulting as Regional Distribution Partnership
WARWICK, NY, June 10, 2026 (GLOBE NEWSWIRE) -- Ozop Energy Solutions, Inc. (OTC: OZSC, the “Company”) today announced Ballislife Drink Inc.’s entry into the Southern California market through Varon Corp’s U.S. subsidiary, Varon USA, supported by the appointment of Tenace Consulting (Tenace) as its regional distribution partner. Ozop and Varon Corp are currently completing customary pre-closing conditions in connection with the previously announced transaction with OZOP.
This market entry follows the Company’s recent announcement of NBA All-Star Darius Garland joining Ballislife Drink as both an equity partner and brand ambassador, further strengthening the brand’s alignment with high-performance athletes and basketball culture.
Through this partnership, Ballislife Drink is expected to launch across approximately 160 initial retail locations throughout Southern California, with rollout expected to begin June 2026. The rollout is expected to include a concentration of high-traffic retail locations utilizing a mix of national convenience and gas retail locations, a large base of fitness-oriented and active consumers such as basketball-focused gyms, and select regional convenience operators.,
The region also serves as a leading test market for emerging beverage brands, providing an environment where in-store performance and consumer adoption can be evaluated at scale.
The partnership with Tenace Consulting is intended to support localized execution across Southern California, leveraging Tenace’s established relationships and operating experience within the region, as the Company continues to build out its U.S. retail presence.
Ballislife Drink is a new age performance-formulated sports beverage designed to support endurance, hydration, and mental focus. The product combines beet juice concentrate for nitric oxide support, beta-alanine to help delay muscle fatigue, and a comprehensive electrolyte blend to optimize hydration and recovery. B6 and B12 support energy metabolism, while L-theanine enhances focus, all delivered without caffeine and with just 45 calories from organic cane sugar. The clean-label formula reflects growing consumer demand for functional, good-for-you sports beverages that go beyond traditional hydration. The brand is positioned for broad commercial expansion through athlete partnerships, digital engagement, and retail initiatives.
“Southern California is one of the most important basketball markets in the country, and it’s a market we’ve been working toward for some time,” said Benjamin Schubert, CEO of Ballislife Drink, Inc. (@benjamin_varon_). “Basketball culture, fitness, and daily hydration all intersect here, and that’s exactly where our product fits. Tenace knows how to operate in that environment and execute where it matters - at the store level.”
“This is an important step for us as we continue building out the U.S. market,” said Lior Srulovicz, President and Chief Financial Officer of Varon Corp. “Southern California gives us a high-quality environment to execute, and with the right partner in place, we’re positioned to build meaningful momentum in the region. We see this as a strong foundation to continue expanding from.”
About Ballislife Drink, Inc.
Ballislife Drink, Inc, formed in December 2025, is a joint venture entity with Varon USA and Ballislife Inc. Ballislife Inc., founded in 2005 by Matt Rodriguez and Arek Kissoyan, has evolved from a grassroots “mixtape” basketball outlet into a premier global basketball media, apparel, and live events company headquartered in Irvine, California. Over the past two decades, Ballislife has covered nearly every major high school and grassroots basketball event in the United States, with content regularly featured by leading national media platforms and broadcast outlets.
Ballislife’s ecosystem includes more than 28 million followers across social platforms, over 450 million video views per month, and more than 36 billion lifetime video views. Through marquee events such as the Ballislife All-American Game, national high school and AAU tours, and partnerships with major brands, Ballislife has established itself as one of the most culturally embedded and commercially scalable platforms in basketball. In addition, Ballislife hosts grassroots events with direct athlete and attendee touchpoints to support on-the-ground brand integration at the cultural entry point of basketball.
The platform’s highly engaged audience, deep grassroots integration, and authentic athlete relationships create a uniquely powerful foundation for extending the brand into adjacent verticals, including functional performance beverages that are part of Ballislife Drink, Inc.
About Varon Corp
Varon Corp (Varon) is the holding Company of its’ wholly owned subsidiaries Varon Wellness, Varon USA and Varon Spirits. Varon through Varon Wellness and Varon USA develops and operates brands across hydration, energy, recovery and sports- nutrition categories. Through Varon Spirits, the Company offers a limited premium spirits business that provides brand optionality and experiential reach.
About Varon Wellness
Varon Wellness operates established, high-velocity functional and performance beverage brands with proven, repeat consumer demand and meaningful national retail presence in Canada, with a focused mandate across functional wellness, performance, and sports hydration. The division includes Canadian distribution rights to Bucked Up, a recognized, culturally relevant performance energy and protein brand with deeply established traction in fitness, athletic, and performance-driven communities. Bucked Up (https://www.buckedup.com/; https://ca.buckedup.com/) is a sports nutrition and lifestyle brand focused on helping all athletes and individuals achieve their health and fitness goals. Offering over 500 different products ranging from supplements and energy drinks to apparel and accessories, Bucked Up is committed to providing customers with the best products available. Dedicated to using high-quality ingredients and non-proprietary blends, Bucked Up's pre-workout is the #1 best-selling product in its class. The brand's products are now offered in over 75,000 stores worldwide.
Varon Wellness also owns a 60% equity ownership in Vitagua, utilizing Varon’s proprietary, zero-sugar sparkling vitamin water brand purpose-built for modern, health-conscious consumers at scale, as well as a strategic, high-impact minority investment in Unity Electro Fest (“Unity”). Unity is a major Canadian music festival entity with large-scale attendance and national visibility that provides an experiential, high-engagement platform utilized for mass product trial, consumer immersion, and powerful brand activation. The division operates under Varon’s Elevated Wellness approach, prioritizing flavor-first, consumer-led formulations that deliver meaningful, credible functional benefits, supported by disciplined execution, operational rigor, and scalable commercialization across expanding channels.
About Varon USA
Varon USA builds truly healthy, performance-driven functional beverages, not “better for you” alternatives. Combining cultural relevance at scale, best-in-class marketing infrastructure, and products that taste exceptional while delivering real, measurable health benefits, Varon USA represents the Company’s primary growth engine in the United States.
The division is focused on operating and partnership platforms supporting functional wellness, performance, and sports hydration brands that are deeply embedded within high-engagement, culture-defining ecosystems. The division includes Ballislife Drink, Inc., a joint venture in which Varon USA holds a 35% ownership interest, featuring Ballislife Functional Sports Drink, and is aligned with Ballislife, one of the largest and most influential basketball media platforms globally. Varon USA is also aligned with SG Revive, a functional wellness beverage developed in partnership with ASA Entertainment, a leader in youth culture and sports media.
Collectively, these platforms reach tens of millions of highly loyal, deeply engaged consumers annually through dominant digital media channels, large-scale live events, broadcast exposure, and expansive youth initiatives, enabling Varon to systematically convert authentic cultural engagement into repeat consumer demand, while maintaining discipline, scalability, and long-term brand equity across a rapidly expanding national footprint.
About Varon Spirits
Varon Spirits is a boutique importer and agency representing a select roster of premium spirits brands. The business focuses on curating and distributing distinctive spirits rooted in heritage, craftsmanship, and cultural relevance, including ultra-premium tequilas, vodkas, and select rare offerings. Varon Spirits operates under a focused, capital-light model aligned with the Company’s broader lifestyle-driven beverage strategy.
About Ozop Energy Solutions.
Ozop Energy Solutions (Ozop Energy Solutions (http://ozopenergy.com/) is the parent company that oversees a wide variety of products in the renewable energy sector. Our strategy focuses on capturing a share of the rapidly growing renewable energy market as a provider of assets and infrastructure needed to store energy.
This press release should be read in conjunction with the Company’s public filings which can be found at www.sec.gov
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Investor Relations Contact – Ozop
The Waypoint Refinery, LLC
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